Web Wisdom

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Ads and Advertorials

New formats for traditional channels

Dixie Marathon

This 32-pg custom print brochure was used for advertising, sales promotion, and catalogue sales, targeting all segments of the foodservice and institutional distribution industries.  Original research on “What your customers say about sanitation” focused on the bottom-line benefits to maintaining a clean restroom facility.  Results from patron intercepts guided future advertising messages and sales presentations.


This print advertisement ran in foodservice publications to convince commercial and institutional menu planners that Kellogg’s makes products appropriate for all day parts, not just breakfast.  Menu planning ideas for lunch, dinner, and snack time drove sales for other Kellogg’s products.  The 8-page insert was also an ideal follow-up tool for sales presentations and trade show events.