A coordinated PR program will direct messaging to print, broadcast, digital, and emerging media with story ideas unique to each audience—as it supports SEO.
A re-branding of the AMF system with the addition of upgraded bowling and entertainment centers known as “300” was an opportunity to engage the local community and take on regional competitors. NV Communications worked closely with the Melville, Long Island unit to reach local media through news and traffic-building community events. We also helped 300 Long Island establish ties with nonprofit partners.
This consulting firm specializes in workouts and turnarounds for the middle market. Our communications plan included the development of a targeted database, and then individual outreaches to executive-level media outlets—print, broadcast, and online—as well as industry-specific meetings and conferences. We successfully published articles, supported radio interviews, and blog posts.
A re-imaging campaign to attract religious vocations resulted in a front-page, above-the-fold New York Times article on the Sisters of Mercy that produced nearly $2 million worth of publicity in media outlets worldwide with an 18-month tail. The campaign had the additional impact of attracting new donors.