Sales Promotion

The tools of sales promotion allow you to measure results and test new approaches to influencing buyer behavior.

Ultimate Oreo® Foodservice Recipe Contest

Open only to foodservice professionals, this contest generates nationwide interest in using Oreo® Cookies in an original recipe.  Our efforts resulted in numerous industry placements as well as a placement on the Food Network with an expert panel of judges who picked the top winner.  Judges included New York area restaurant chefs and an Oreo®-loving child, the star of Broadway’s “Annie.”  The segment was rebroadcast for maximum impact.