Highly targeted messages, tested and retested, are the hallmark of DM based on outcomes you can quantify.

Nonprofit Finance Fund

To reach prospective borrowers who were shut out of traditional financial markets, we developed a postcard series.  Each card showcased a challenge and custom lending solution for smaller nonprofits.  Qualified applicants increased as did awareness for the NFF.

Columbia House

This campaign targeted buyers of gospel and inspirational music with a special offer for its Faith & Glory music club that simultaneously raised awareness for other Columbia House continuity programs.

Direct Marketing Association

The DMA Telephone Marketing Conference attracted registrants with this compact, six-panel direct mail piece that also served as an hour-by-hour program guide and schedule of networking events.