Web Wisdom

Refine your value proposition—again.

The Value Proposition

The people you want to influence will give you 15-30 seconds of their time to answer two questions:

  • What’s in it for me?
  • Why should I do business with you? 

The Value Prop is a succinct statement—maybe 15-20 words, no adjectives—that separates you from your competitors, ideally with a quantitative claim.

Organizations devote a lot of time and energy to new product development and better service programs. But they often fail to articulate the fundamental building block to success: the Value Prop. Without it, you risk losing focus and giving away audience to someone better equipped to do the job.

How good is your Value Prop?